My last project was to illustrate a poster for Penfield Children's Center's charity event. This event is a croquet ball with an auction which donors will bid on three posters selected from my class. The main subject of the piece was entirely up to the illustrator but we had to integrate given text, croquet equipment and keep in mind of the children as the target audience. For the process we had to come up with ten concepts, select two of our strongest ideas from these concepts and create tight sketches. From there we presented our tight sketches to Cramer-Krasselt which is an advertising agency that promotes the event. Cramer-Krasselt chose the strongest concept of the two tight sketches which we proceeded to finalize.
This poster was a new challenge for me. One of the reasons was that the final dimensions of the piece were 26" x 40". I was not sure how I was going to create this piece in terms of medium. I was thinking of scaling down my design and printing it on watercolor paper. Then I would scan in the final with a high resolution so I would be able to blow it up to the required dimensions with out the image getting pixelated. However, if I created this in the traditional medium it would restrict me from making any changes after critique. After talking to some classmates, I learned about digital brushed that mimic watercolor brushes. This saved my concept for I was able to make adjustments while keeping my style.
Overall I am happy with the final design and I cannot wait to see my poster printed in large scale.
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